The Wisdom Exchange
COMING SOON

SECOND RODEO

I’ve been around the block. Built restaurants, held ’em, sold ’em. And I’m back in the saddle again. Because this isn't my first rodeo and it's sure AF not my last ride.

Second Rodeo by Martha Hoover is a direct-to-consumer packaged food company curated by Martha Hoover, celebrated Eater “Restaurant Empire Builder of the Year”, six-time James Beard Award semifinalist for Outstanding Restaurateur and original member CherryBombe 100. Drawing on decades of building acclaimed restaurants, Hoover brings her uncompromising commitment to quality, bold flavor, beautiful packaging and a deep sense of place to every product. Coming Spring 2026.